The Zucchetti Group continues to grow in the catering market: Zucchetti Smart Touch, a group company, has developed SmartTouch menu, a proximity self ordering system through which customers of bars, restaurants, pizzerias and so on can make their orders straight from the table, in a simple and intuitive way.
Vodafone has decided to include it in the new app store Vodafone Digital Marketplace: a cloud platform that provides professionals, SMEs, and large companies with a wide range of digital business solutions.
SmartTouch Menu is a system composed by a mobile app for Android and iOS and a cloud platform that allows HORECA, tourism and entertainment operators to make their customers order drinks, meals and services to via their smartphone even when they are located on site. All this represents a powerful tool to optimize work and real-time marketing, as it allows the operator to know customer tastes and habits, thus creating ad hoc promotions. On the other hand, the advantage for the user who chooses to activate SmartTouch Menu from Vodafone's marketplace is speed and full autonomy for the use of the service, since all processes have been automated directly within the platform.
Once again Zucchetti and the Group companies demonstrate a strong vocation to innovation, as confirmed by the recognition already obtained from the solution, awarded as "Innovation of the Year" at Barawards 2015.